Process Redesign & Change Management
Companies that have understood the full potential of design for change therefore use it not only to differentiate their offerings, but also to help shape experiences, services and their own value creation. Those companies that are most successful in doing so have embedded at their core a creative mindset, a design culture that extends throughout the organization.
A state in which "design as strategy" is anchored. The term was coined by the Danish Design Institute, whose design systematization tool evaluates the state of development of an organization: from "No Design" to "Design as Shaper" and "Design as Process" to "Design as Corporate Strategy".